Reshma had open a NYTimes.com article about the Ironman Triathlon when I opened the laptop today. Accidentally, I double clicked on the word “surgeon” that appeared in the article. The site popped up a new window with the definition of the word that I had double clicked on! The new page had only the definition, but I see the possibility of including articles related to that keyword, or even cross-promotional opportunities.
Effectively, every word in the article is now a subtle link. Now THAT’s context-sensitive hyperlinking!