10 items or less Cheaters

I read an article about a study of cheaters in the “10 items or less” lane in supermarkets. The study was done by John Trinkaus at the Zicklin School of Business in CUNY, who covertly monitored these lanes over a span of nine years. Emphasis is my own.

As many of us may have seen for ourselves, Trinkaus found that some shoppers using this lane had more than 10 items. Some cunningly placed their items in groups of 10 and paid for each group separately. Trinkaus found that about 80 per cent of all the supermarket lane cheats were female van drivers.

More details about these female van drivers:

Trinkaus has also shown that 96 per cent of women van drivers break the speed limit, compared with 86 per cent of male ones, and in one study, a staggering 99 per cent of female van drivers failed to come to a complete stop at a T-junction with a stop sign, compared with 94 per cent of the total.


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