Personalized highway billboards

MINI USA, the company that makes Mini’s, is doing something very cool.

The idea is simple, first give MINI USA some irreverent information about yourself (nothing too personal). Then MINI USA then sends out a special keyfob (4-6 weeks after sign-up) that identifies you to each of the Motorboards you pass. When the boards detect that you are about the drive by, they deliver a personal message based on the information you originally gave.

So, if I have a Mini and drive past one of their billboards, I can have it say, “Jason, you are one handsome man!” for the world to see. In Chicago, the billboard is on 294 near O’Hare.

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