Two large-name sites have come up with semi- to nearly-fully-independent entities to sell shoes online since Oct 2006.
- Gap –> PiperLime.com
- Amazon.com –> Endless.com
There are also three other major contenders out there.
- Zappos.com (the leader in the category)
It should be interesting to see how Gap and Amazon take on these somewhat entrenched players. Also of note, Amazon’s site offers free overnight shipping. At ~$20/pair, this is a significant investment to drive traffic.
(Note: the link between Amazon.com and Endless.com was noted by TechCrunch. All five outlets are reviewed at Trunkt.net)