Kwik-E-Mart, live


The Simpons Movie will be released July 27 (I give the series one more season, tops, after the movie). 7-11 and Fox are engaged in a fascinating promotion.

Over the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.

Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO’s cereal and Squishees, the slushy drink knockoff of Slurpees.

An interesting photoset is here.

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